J What makes “Sriracha chili sauce” different from other “chili sauce”?
Sriracha chili sauce has different taste, aroma and texture from ordinary chili sauce thanks to its premium ingredients and meticulous manufacturing process.
J What is the origin of “Sriracha chili sauce”?
Sriracha chili sauce was named after the seaside district of Si Racha in Chonburi Province, which is a place of its origin. Its history can be traced back to when it was created 80 years ago by Ms. Thanom Chakkapak who initially made it for her family to enjoy with seafood. When it was given to her neighbors and they had a chance to try it, they instantly fell in love with its unique flavor. The sauce has gained its popularity by word of mouth and become a product for sale to locals and tourists. Not so long after, it became well-known product of Si Racha District and THAITHEPAROS PLC. bought the company in 1984. Since then, Sriraja Panich has been sold throughout the country as well as exported to various countries around the world.
J What make the manufacturing process of Sriraja Panich different from that of other Sriracha sauce?
Sriraja Panich, the original Sriracha chili sauce, has continously placed great emphasis on premium ingredients including goat peppers (must be red, equally sized, and have glossy and smooth skin), Thai garlic (7-day pickled garlics), sugar, vinegar and sea salt. All of these ingredients will pass meticulous manufacturing process. The carefully selected chili is aged for at least three months in order to bring out the chili’s natural flavor before being mixed with other ingreidients to achieve its unique taste.
J What is the taste of Sriraja Panich?
Sriraja Panich boasts the taste of the original which features a homonious blend of “spiciness, sourness, saltiness and sweetness”. The sauce is perfectly thick and offers unique aroma. More importanly, you can feel the taste of real chili as all of Sriraja Panich’s manufacturing proccesses are done without the use of artificial colors, preservatives, MSG or flour.
J What type of chili is used to make Sriraja Panich?
Sriraja Panich places great emphasis on premium ingredients. In particular, its main ingredients – goat peppers – must be red, equally sized and have glossy and smooth skin. Bird’s eye chili is added in its “Very Spicy” formula.
J Is the red color in Sriraja Panich sauce natural color?
Sriraja Panich’s manufacturing proccesses are done without the use of artificial colors, chemiclas or flour in order to maintain its original flavor. Consumers can rest assured that the red color of the sauce naturally comes from chili.
J Does Sriraja Panich contain MSG? (Is it ok for those who have MSG allergy to have Sriraja Panich?)
Sriraja Panich is MSG-free. Therefore, those who have MSG allergy can have it.
J How many sizes does Sriraja Panich have?
At present, Sriraja Panich has 2 formulas, including:
- “Strong Hot” formula, sizes: 250 g., 280 g. and 570 g.
- “Medium Hot” formula, sizes: 250 g., 280 g., 570 g. and sachet (900 g.)
J What kind of food can be eaten with Sriraja Panich?
Initially, Sriraja Panich sauce was widely used to enjoy with seafood. However, today, it can be enjoyed with a wide variety of food. For instance, it can be used as dipping sauce for omelet, fried chicken, French fries, pizza, etc. Alternatively, it can be used as ingredient for other kinds of sauce, such as sukiyaki sauce, salad dressing, seafood sauce, etc. Last but not least, it can be used as ingredient for a wide variety of Thai and international dishes including Pad Thai, fried rice, grilled pork, spaghetti meatball, pho and hamburger.
J Why are there many ways to spell the word “Sriracha” in English?
According to the law in Thailand, the name of places in the country is not allowed to use in the registration of trade name or trademark. Therefore, we have to spell it as “Sriraja Panich” which makes it different from “Sriracha” that has been widely used overseas and “Si Racha District” – the official spelling of the place. However, once you have a chance to taste the original, you will only think of “Sriraja Panich”.
J Where can I purchase Sriraja Panich?
Sriraja Panich can be purchased at convenience stores and leading supermarkets. For more information, please contact Tel. 02-703-4950.
J Is Sriraja Panich also available in other countries? Where are they?
Sriraja Panich is available in 50 countries around the world including America, Asia, Australia, Europe and Oceania.